Syllabus for
MAR 1011 Spring C8 2010
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Principles of Marketing
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MAR 1011 Reference #315898
Spring C8 2010
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Contact Information:
Ms. Boccard
Florida State College at Jacksonville
501 W. State St.
Room 277
Jacksonville, FL 32202
904-632-3283
E-mail address:
bboccard@fscj.edu
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Office Hours: Monday, Tuesday, Thursday 9 am 11 am
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Course Description:
This course
is an introduction to the process of planning marketing programs for goods and
services. Topics covered are marketing management and planning, marketing
strategies, market segmentation, market research, consumer behavior, product
life cycles, pricing, advertising, sales, distribution channels, and global
marketing. Three contact hours. (CBE) A.A., A.S., A.A.S.
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Textbook: Marketing An Introduction 9e, Armstrong and Kotler, Pearson/Prentice
Hall ISBN: 0-13-602113-1 (The Study Guide is optional.)

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Schedule for Assignments and
Quizzes
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March 8 - 16 |
Chapters 1 & 2 Read the chapters and the online chapter highlights |
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March 16 |
Chapters 1 & 2 Assignments due (by 11:00 PM) |
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March 8 - 16 |
Quiz #1 Chapters 1 & 2 (8:00 AM Mar. 8 until 11:00 PM Mar. 16) |
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March 17 - 23 |
Chapters 3 & 4 Read the chapters and the online chapter highlights |
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March 23 |
Chapters 3 & 4 Assignments due (by 11:00 PM) |
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March 17 - 23 |
Quiz #2 Chapters 3 & 4 (8:00 AM Mar. 17 until 11:00 PM Mar. 23) |
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March 24 - 30 |
Chapters 5 & 6 Read the chapters and the online chapter highlights |
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March 30 |
Chapters 5 & 6 Assignments due (by 11:00 PM) |
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March 24 - 30 |
Quiz # 3 Chapters 5 & 6 (8:00 AM Mar. 24 until 11:00 PM Mar. 30) |
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March 31- April 13 (Spring Break is April 5 - 11) |
Chapters 7 & 8 Read the chapters and the online chapter highlights |
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April 13 |
Chapters 7 & 8 Assignments due (by 11:00 PM) |
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March 31- April 13 |
Quiz # 4 Chapters 7 & 8 (8:00 AM Mar. 31 until 11:00 PM Apr. 13) |
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April 14 - 20 |
Chapters 9 & 10 Read the chapters and the online chapter highlights |
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April 20 |
Chapters 9 & 10 Assignments due (by 11:00 PM) |
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April 14 - 20 |
Quiz # 5 Chapters 9 & 10 (8:00 AM Apr. 14 until 11:00 PM Apr. 20) |
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April 21 - 27 |
Chapters 11 & 12 Read the chapters and the online chapter highlights |
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April 27 |
Chapters 11 & 12 Assignments due (by 11:00 PM) |
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April 21 - 27 |
Quiz # 6 Chapters 11 & 12 (8:00
AM Apr. 21 until 11:00 PM Apr.
27) |
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April 28 May 4 |
Chapters 13 & 14 Read the chapters and the online chapter highlights |
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May 4 |
Chapters 13 & 14 Assignments due (by 11:00 PM) |
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April 28 May 4 |
Quiz # 7 Chapters 13 & 14 (8:00 AM Apr. 28 until 11:00 PM May 4) |
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Points for Quizzes and Assignments |
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Quizzes 100 points per quiz (total of 700) |
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Assignments 100 points per
chapter (total of 1400) |
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Possible total of points 2100 |
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Grading Scale |
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1890 2100 = A |
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1680 1889 = B |
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1470 1679 = C |
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1260 1469 = D |
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Below 1260 = F |
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I do not give the "I" (Incomplete) grade. |
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If you have not logged into the course by March 10, 2010, you will be given the NA (non-attendance) grade. |
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Quizzes: Quizzes can be found by clicking on "Quizzes" on the homepage, then clicking on the appropriate quiz. You will have one (1) hour to take an online quiz. Blackboard does not automatically stop accepting answers after the one-hour time limit. Therefore, if you go over the one-hour time limit (even by one second) you will receive a zero (0) for the quiz. Once you begin taking a quiz, you cannot exit the quiz and return to it. Each quiz contains forty (40) multiple-choice questions. Quizzes will be available for a week. For example, Quiz 1 will be available from 8:00 AM March 8, 2010 until 11:00 PM March 16, 2010. If you have not taken Quiz 1 by 11:00 PM on March 16, 2010, you will receive a grade of zero (0) for the quiz. There will be no make-up quizzes for any reason. |
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Assignments: Assignments can be found by clicking on "Course Content" on the homepage, then click on the appropriate chapter, and then click on the chapter assignment. Instructions for turning in assignments are given when you click on the chapter assignment. The due dates for assignments are established above. Assignments will be accepted until 11:00 PM of the due date. They will not be accepted after that (even if it is 11:01 PM). If the assignment is late, you will receive zero (0) points for the assignment. |
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Academic Honesty:
Florida State Colleges Academic
Dishonesty Policy is stated in
full in the course catalog. Here
are some statements from that
document defining academic
dishonesty, plagiarism, and due
process:
1. Academic dishonesty is considered a serious offense and is expressly prohibited. This policy includes all course assessment, related assignments and all standardized tests.
2.
Plagiarism
is defined as the
act of stealing or passing off
as ones own work the words,
ideas, or conclusions of another
as if the work submitted were
the product of ones own
thinking rather than an idea or
product derived from another
source.. . |
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Time Zones: I am in the Eastern time zone. If you are in a different time zone, you must send in your assignments according to the Eastern time zone. For example: If it is 11:00 PM in the Eastern time zone, then it is 10:00 PM in the Central time zone, 9:00 PM in the Mountain time zone, and 8:00 PM in the Pacific time zone. |
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Procedures for Success: · Read the chapters. · Read the online chapter highlights. · Take quizzes within the time allotted. · Turn in assignments when due. |
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Important Dates |
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100% last refund date March 15, 2010 |
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Last day for students to withdraw with a grade of "W" April 15, 2010 |