Syllabus for MAR 1011 – Spring C8 2010

·         Principles of Marketing
·        
MAR 1011 Reference #315898 Spring C8 2010
·        
Contact Information:
        Ms. Boccard
        Florida State College at Jacksonville
        501 W. State St.
        Room 277
        Jacksonville, FL 32202
        904-632-3283
        E-mail address:  bboccard@fscj.edu

·         Office Hours: Monday, Tuesday, Thursday 9 am – 11 am
·        
Course Description: This course is an introduction to the process of planning marketing programs for goods and services. Topics covered are marketing management and planning, marketing strategies, market segmentation, market research, consumer behavior, product life cycles, pricing, advertising, sales, distribution channels, and global marketing. Three contact hours. (CBE) A.A., A.S., A.A.S.
·        
Textbook: Marketing An Introduction 9e, Armstrong and Kotler, Pearson/Prentice Hall ISBN: 0-13-602113-1 (The Study Guide is optional.)

Schedule for Assignments and Quizzes

March 8 - 16

Chapters 1 & 2 – Read the chapters and the online chapter highlights

March 16

Chapters 1 & 2 Assignments due (by 11:00 PM)

March 8 - 16

Quiz #1 – Chapters 1 & 2 (8:00 AM Mar. 8 until 11:00 PM Mar. 16)

March 17 - 23

Chapters 3 & 4 – Read the chapters and the online chapter highlights

March 23

Chapters 3 & 4 Assignments due (by 11:00 PM)

March 17 - 23

Quiz #2 – Chapters 3 & 4 (8:00 AM Mar. 17 until 11:00 PM Mar. 23)

March 24 - 30

Chapters 5 & 6 – Read the chapters and the online chapter highlights

March 30

Chapters 5 & 6 Assignments due (by 11:00 PM)

March 24 - 30

Quiz # 3 – Chapters 5 & 6 (8:00 AM Mar. 24 until 11:00 PM Mar. 30)

March 31- April 13

(Spring Break is April 5 - 11)

Chapters 7 & 8 – Read the chapters and the online chapter highlights

April 13

Chapters 7 & 8 Assignments due (by 11:00 PM)

March 31- April 13

 

Quiz # 4 – Chapters 7 & 8 (8:00 AM Mar. 31 until 11:00 PM Apr. 13)

April 14 - 20

Chapters 9 & 10 – Read the chapters and the online chapter highlights

April 20

Chapters 9 & 10 Assignments due (by 11:00 PM)

April 14 - 20

Quiz # 5 Chapters 9 & 10 (8:00 AM Apr. 14 until 11:00 PM Apr. 20)

April 21 - 27

Chapters 11 & 12 – Read the chapters and the online chapter highlights

April 27

Chapters 11 & 12 Assignments due (by 11:00 PM)

April 21 - 27

Quiz # 6 Chapters 11 & 12 (8:00 AM Apr. 21 until 11:00 PM Apr. 27)

April 28 – May 4

Chapters 13 & 14 – Read the chapters and the online chapter highlights

May 4

Chapters 13 & 14 Assignments due (by 11:00 PM)

April 28 – May 4

Quiz # 7 Chapters 13 & 14 (8:00 AM Apr. 28 until 11:00 PM May 4)

   

Points for Quizzes and Assignments

Quizzes – 100 points per quiz (total of 700)

Assignments – 100 points per chapter (total of 1400)

Possible total of points – 2100

 

Grading Scale

1890 – 2100 = A

1680 – 1889 = B

1470 – 1679 = C

1260 – 1469 = D

Below 1260 = F

I do not give the "I" (Incomplete) grade.

If you have not logged into the course by March 10, 2010, you will be given the NA (non-attendance) grade.

 

Quizzes: Quizzes can be found by clicking on "Quizzes" on the homepage, then clicking on the appropriate quiz. You will have one (1) hour to take an online quiz. Blackboard does not automatically stop accepting answers after the one-hour time limit. Therefore, if you go over the one-hour time limit (even by one second) you will receive a zero (0) for the quiz. Once you begin taking a quiz, you cannot exit the quiz and return to it. Each quiz contains forty (40) multiple-choice questions. Quizzes will be available for a week. For example, Quiz 1 will be available from 8:00 AM March 8, 2010 until 11:00 PM March 16, 2010. If you have not taken Quiz 1 by 11:00 PM on March 16, 2010, you will receive a grade of zero (0) for the quiz. There will be no make-up quizzes for any reason.

Assignments:  Assignments can be found by clicking on "Course Content" on the homepage, then click on the appropriate chapter, and then click on the chapter assignment. Instructions for turning in assignments are given when you click on the chapter assignment. The due dates for assignments are established above. Assignments will be accepted until 11:00 PM of the due date. They will not be accepted after that (even if it is 11:01 PM). If the assignment is late, you will receive zero (0) points for the assignment.

Academic Honesty: Florida State College’s Academic Dishonesty Policy is stated in full in the course catalog. Here are some statements from that document defining academic dishonesty, plagiarism, and due process: 

“1. Academic dishonesty is considered a serious offense and is expressly prohibited. This policy includes all course assessment, related assignments and all standardized tests.”  

“2. Plagiarism… is defined as the act of stealing or passing off as one’s own work the words, ideas, or conclusions of another as if the work submitted were the product of one’s own thinking rather than an idea or product derived from another source.. .”
“Any student alleged to have committed any act of academic dishonesty as defined herein, shall be entitled to due process as defined in District Board of Trustees Rule 6Hx7-2.18, prior to the administration of disciplinary action including suspension and dismissal.”

Time Zones:  I am in the Eastern time zone. If you are in a different time zone, you must send in your assignments according to the Eastern time zone. For example: If it is 11:00 PM in the Eastern time zone, then it is 10:00 PM in the Central time zone, 9:00 PM in the Mountain time zone, and 8:00 PM in the Pacific time zone.  

Procedures for Success:

·         Read the chapters.

·         Read the online chapter highlights.

·         Take quizzes within the time allotted.

·         Turn in assignments when due.  

Important Dates

100% last refund date – March 15, 2010

Last day for students to withdraw with a grade of "W" – April 15, 2010